What is the Veer brand?

Textura Design, Veering Off Brand:

When you visit the Veer site, you get a whole “paint it they way you want thing.” Uhm … not so much. The creative professionals they’re marketing to can “Revel in what they create” from the 3 choices they give you. And, of course, up sell you to more. That’s a lot less sizzle to the building when you also consider the neighborhood of parking lots, soda factory, and the buildings that can go up around you.


I agree with a lot of the points in the post. To me, ‘Revel in what you create’, means I can buy a shell unit and bring in my own designer and finish it how I want. The reality is, if I’m lucky, I’ll get a Veer unit and will then proceed to rip out the kitchen and bath. Which is a waste and not very environmentally friendly.


The other thing I was wondering about, but really haven’t given it too much thought or investigation, is that I bet a lot of diluition of the inspiration and design must occur between all the different professionals involved in this project. For instance, if they’re requiring us to come in and attend these information sessions why not also bring in the architects and designers? I’d love to hear from them directly about their thoughts on the projects.

About Matt

Matt , Urbnlivn's publisher, has a love for lofts with industrial features and new construction condos that is only eclipsed by his passion for outdoor sports and urban living. Phrases such as “polished concrete” and “exposed brick” are music to his ears. You can also find Matt on Twitter or skiing.

  • http://texturadesign.com DL Byron

    Matt,

    Agreed. During our session a women was very disappointed to learn that she couldn’t do her own counter tops. I think she expected that she could from the website as well. My guess is that it’s just another condo when it gets to John L. Scott’s pitch (why else would they push Countrywide so hard?) You can also see the dilution on the various websites. Clicking around all the flash brochure site can get very confusing and not that informative, which is why blogs like yours are so helpful. My biggest suggestion would be to host a blog themselves about the project and create a community around it; there’s nothing more useless than a brochure site that says, “virtual tours” coming soon.

  • http://texturadesign.com DL Byron

    Matt,

    Agreed. During our session a women was very disappointed to learn that she couldn’t do her own counter tops. I think she expected that she could from the website as well. My guess is that it’s just another condo when it gets to John L. Scott’s pitch (why else would they push Countrywide so hard?) You can also see the dilution on the various websites. Clicking around all the flash brochure site can get very confusing and not that informative, which is why blogs like yours are so helpful. My biggest suggestion would be to host a blog themselves about the project and create a community around it; there’s nothing more useless than a brochure site that says, “virtual tours” coming soon.