From the Future of Real Estate Marketing, Sitcom Used to Sell Condos:
When I said Video Killed the Virtual Tour, I wasn’t kidding. But the developer of the Donovan condominiums in Vancouver, Canada has taken the idea one step further. They’ve partnered with a local film production company to produce a mini-series about life in their Yaletown building. (Warning – some of the content is adult in nature and may be NSFW)
Go watch it. It’s kinda funny. I wonder which marketing firm will be the first in Seattle use this tactic? :)
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