My visit to Expo 62

On Saturday ‘Daddy-O’ and I stopped by the Expo 62 sales center. Now while they said they had a 100 visitors stop by; when we stopped in Saturday afternoon we were the only visitors.

980794 746eac5062 m My visit to Expo 62 980796 34d15a13fe m My visit to Expo 62

For the details on what’s being offered stop by Wendy’s blog as she’s done a good job describing the project.

Here’s a look at their model since they haven’t updated their website with any exterior photos.

980809 cfc4027488 m My visit to Expo 62

In my opinion what’s going to sink Expo 62 is that it’s a Weber + Thompson five over two next to another five over two that isn’t selling. For those unfamiliar with the term five over two, it’s industry speak for 5 stories of wood construction over 2 stories of concrete. One architect I recently had drinks with referred to this type of construction as ‘match sticks over a muffin with vinyl windows.’ Of course I bought a unit in a five over two so I can’t be too critical. But it is important to note that in that neighborhood, Trio, is a very similar building that is arguably one of Seattle’s greatest condo sales failures which most people chalk up to the construction type.

I was also a little worried about the bold color selections available for the cabinets but supposedly it’s all the rage in Europe these days.

980806 b32e010252 m My visit to Expo 62

I do like that some units have showers as opposed to a bath tub.

980800 568caf6f37 m My visit to Expo 62

And for the record I hate their hip marketing speak:

  • Listen kitten, what more do you need to know about Expo 62?
  • Let’s get together baby.
  • Stuff your face, play hard, shop ’til it hurts, then drink up, baby!
  • Expo 62 has de Stijl and then some.
  • I mean, how can anyone live without stainless?
  • You’ll get minid blowing designer tiles for your spa retret…um, I meant bathroom.

But don’t take my word for it, go see for yourself.

About Matt

Matt , Urbnlivn's publisher, has a love for lofts with industrial features and new construction condos that is only eclipsed by his passion for outdoor sports and urban living. Phrases such as “polished concrete” and “exposed brick” are music to his ears. You can also find Matt on Twitter or skiing.

  • Foster

    I think Expo62 is either a love it or hate it development. In regards to the cabinetry being hip in Europe at the moment, that is true in some parts of Europe. However, I can’t see it being in fashion for long.

  • Foster

    I think Expo62 is either a love it or hate it development. In regards to the cabinetry being hip in Europe at the moment, that is true in some parts of Europe. However, I can’t see it being in fashion for long.

  • Jason

    So how much does it cost to live in a building designed for the wrong continent and marketed using slang from the wrong decade?

    http://leung.typepad.com/Expo62pricelist.jpg – “Mid-$300s.” Looks like I’m much better off renting if those are the rates.

    http://www.nytimes.com/2007/04/10/business/2007_BUYRENT_GRAPHIC.html?_r=3&oref=slogin&oref=slogin&oref=slogin

  • Jason

    So how much does it cost to live in a building designed for the wrong continent and marketed using slang from the wrong decade?

    http://leung.typepad.com/Expo62pricelist.jpg – “Mid-$300s.” Looks like I’m much better off renting if those are the rates.

    http://www.nytimes.com/2007/04/10/business/2007_BUYRENT_GRAPHIC.html?_r=3&oref=slogin&oref=slogin&oref=slogin

  • jasonC

    Ha! If they were **really** going for Euro-chic they’d ditch the 90s stainless and do colors in addition to smaller, sleeker, Euro-style appliances. I mean, aren’t all these modern hipsters supposed to be eating at expensive restaurants and delicatessans anyway? Why do developers always insist of putting suburban-sized appliances by mother would love into lofts and supposedly hip “urban” developments?

    That marketing babble has got to go.

  • jasonC

    Ha! If they were **really** going for Euro-chic they’d ditch the 90s stainless and do colors in addition to smaller, sleeker, Euro-style appliances. I mean, aren’t all these modern hipsters supposed to be eating at expensive restaurants and delicatessans anyway? Why do developers always insist of putting suburban-sized appliances by mother would love into lofts and supposedly hip “urban” developments?

    That marketing babble has got to go.

  • chris

    Trio’s problem is 1/5 design and 4/5 price points

  • chris

    Trio’s problem is 1/5 design and 4/5 price points

  • jo

    i agree with you chris – trio’s problem is that they are asking steel and concrete prices for a woodframed building. not to mention the location right along western.

    funny you stated no one was in there…we stopped in friday afternoon and there was one other person. seemed absolutely dead to me.

    and i wouldn’t buy in that building just because of their stupid marketing

  • jo

    i agree with you chris – trio’s problem is that they are asking steel and concrete prices for a woodframed building. not to mention the location right along western.

    funny you stated no one was in there…we stopped in friday afternoon and there was one other person. seemed absolutely dead to me.

    and i wouldn’t buy in that building just because of their stupid marketing

  • mhays

    I agree about Trio. Too expensive for 2+5, and a very noisy location not offset by, say, a supermarket. OSP ought to help though.

    Expo62 is a much quieter location. You’re within walking distance of the CBD while also on a sidestreet. You can even use the Center as a walking route to a lot of places, which is a big positive.

    I find the marketing annoying. It’s just a gimmick but still. All marketing is off-putting except “here’s the floorplan” and “here’s the price” with other relevant details.

    Back to supermarkets: The north end of Belltown, where I live now (Ellington) and am buying (Gallery), very much needs a supermarket. Given the proximity of Whole Foods and Metropolitan Market, there’s no chance either would locate here. But there are other good stores out there — I’m not thinking of a perfect one. But parts of the need could be filled by Trader Joe’s, QFC, and/or PCC. My dream location would be the Seattle Lighting block First/Second/Clay/Cedar. This is the right distance from all existing supermarkets and the PPM, and it probably has critical mass to support a store or two by now.

  • mhays

    I agree about Trio. Too expensive for 2+5, and a very noisy location not offset by, say, a supermarket. OSP ought to help though.

    Expo62 is a much quieter location. You’re within walking distance of the CBD while also on a sidestreet. You can even use the Center as a walking route to a lot of places, which is a big positive.

    I find the marketing annoying. It’s just a gimmick but still. All marketing is off-putting except “here’s the floorplan” and “here’s the price” with other relevant details.

    Back to supermarkets: The north end of Belltown, where I live now (Ellington) and am buying (Gallery), very much needs a supermarket. Given the proximity of Whole Foods and Metropolitan Market, there’s no chance either would locate here. But there are other good stores out there — I’m not thinking of a perfect one. But parts of the need could be filled by Trader Joe’s, QFC, and/or PCC. My dream location would be the Seattle Lighting block First/Second/Clay/Cedar. This is the right distance from all existing supermarkets and the PPM, and it probably has critical mass to support a store or two by now.

  • Matthew

    That bright red has got to go!

  • Matthew

    That bright red has got to go!

  • chris

    yeah, I’m baffled by the pricing. 5-over-2 two pencils well at $500/sf, even with what I’m guessing to be land prices in the $190-$220/sf range (I run numbers for many commercial projects) and yet several of the last woodframes are coming in at $550-$600 per unit. The good news is that even if prices fall a bit in the intervening months, there’s still some cushion there between market and replacement cost to allow for completion for projects that have already paid for land.

  • chris

    yeah, I’m baffled by the pricing. 5-over-2 two pencils well at $500/sf, even with what I’m guessing to be land prices in the $190-$220/sf range (I run numbers for many commercial projects) and yet several of the last woodframes are coming in at $550-$600 per unit. The good news is that even if prices fall a bit in the intervening months, there’s still some cushion there between market and replacement cost to allow for completion for projects that have already paid for land.

  • http://www.thehighpointblog.com Robert

    Its pricing at places like this and at Trio which ultimately made my decision for me to leave the Belltown/Queen Anne area and purchase where I could get substantially more for my money.

  • http://www.thehighpointblog.com Robert

    Its pricing at places like this and at Trio which ultimately made my decision for me to leave the Belltown/Queen Anne area and purchase where I could get substantially more for my money.

  • miller

    The marketing is utterly ridiculous.

  • miller

    The marketing is utterly ridiculous.

  • jaap

    bleh, I wonder who exactly they are trying to market to?

    middle-aged transitioners (like me) who actually grew up during the ‘beat generation’? (can you imagine Ginsburg or Kerouac even uttering ‘daddy-o’… ?) This is far more like pseudo-beatnik Maynard G. Krebs on Dobbie Gillis… We are not amused.

    the elusive young ‘hip-with-money’ market? – judging from comments here, I think not! (- does the marketing or even the ‘presentation center’ bespeak a retro-cool, elegant home investment or faddish flash-in-the-pan window dressing? At current prices these condos are not exactly impulse items.

    That said, they obviously got our attention – a big part of the marketing battle. And the buzz goes on…

  • jaap

    bleh, I wonder who exactly they are trying to market to?

    middle-aged transitioners (like me) who actually grew up during the ‘beat generation’? (can you imagine Ginsburg or Kerouac even uttering ‘daddy-o’… ?) This is far more like pseudo-beatnik Maynard G. Krebs on Dobbie Gillis… We are not amused.

    the elusive young ‘hip-with-money’ market? – judging from comments here, I think not! (- does the marketing or even the ‘presentation center’ bespeak a retro-cool, elegant home investment or faddish flash-in-the-pan window dressing? At current prices these condos are not exactly impulse items.

    That said, they obviously got our attention – a big part of the marketing battle. And the buzz goes on…

  • Joshua

    The purpose of their maketing is to create a buzz which they succeeded in doing, in my opinion. As far as Trio goes, -overpriced in a tough area with no views, even though it’s only blocks away, the site for Expo is much quieter and easier to get to with better views.
    Also, the red color pallette is one choice out of three finishes (granted the blue choice isn’t much more conservative) but there is a basic nuetral color scheme for the rest of you (boring) people. :)

  • Joshua

    The purpose of their maketing is to create a buzz which they succeeded in doing, in my opinion. As far as Trio goes, -overpriced in a tough area with no views, even though it’s only blocks away, the site for Expo is much quieter and easier to get to with better views.
    Also, the red color pallette is one choice out of three finishes (granted the blue choice isn’t much more conservative) but there is a basic nuetral color scheme for the rest of you (boring) people. :)

  • Theresa

    I know that Trio and Expo 62 have been compared alot since they have the same five-over-two design. I was trying to research and figure out who the developer and architect for Trio was without any luck. I’m not a fan of the red cabinets..or red in general but there are other nice options to choose from. I like Expo and hopefully can afford to buy one!

  • Theresa

    I know that Trio and Expo 62 have been compared alot since they have the same five-over-two design. I was trying to research and figure out who the developer and architect for Trio was without any luck. I’m not a fan of the red cabinets..or red in general but there are other nice options to choose from. I like Expo and hopefully can afford to buy one!

  • r

    Trio vs. Expo 62

    Let’s see who will sell more by the time construction ends. There are other well thought out projects in downtown for anyone to be paying a premium for either of these wood frame buildings.

  • r

    Trio vs. Expo 62

    Let’s see who will sell more by the time construction ends. There are other well thought out projects in downtown for anyone to be paying a premium for either of these wood frame buildings.