I hadn’t picked up a Sunday Seattle Times in a while and picked one up this weekend. I was surprised to see how few ads there were for downtown condos. There were really on four. Surprisingly big player, Williams Marketing, had no ads. But I have noticed a Google ad or two for Brix and Gallery. Seattle marketers may be discovering the Internet. Or they maybe spending all their money on those two glossy Seattle magazines as the one I read at the spa was chock full of full page condo ads.
Anyhow here are the ads and interesting comments:
1: “Previews happening now.” Did anyone go to the preview event on Saturday?
Equinox: “Your commute made easy…”
Escala: “New sales release now available”
Gallery: “Gallery is downtown Seattle’s best selling condominium.” I sure wonder what data they’re basing that comment on.
Bonus link: urban rest stop = clean homeless people
Popularity: 5% [?]
7 responses so far ↓
1 EconE // Nov 6, 2007 at 9:50 pm
I sure hope that they don’t stop advertising in the airline magazines. It’s been really nice having subsidized air-travel for so long.
2 Cosmo Seattle // Nov 7, 2007 at 9:16 am
i haven’t looked to verify, but it wouldn’t surprise me if the cosmopolitan also stopped advertising. they (continental properties) recently closed their on-site sales office. it was a 32nd floor penthouse adorned with fancy accouterments and a well-stocked, temp controlled wine cellar. apparently the penthouses aren’t really moving.
3 nitsuj // Nov 7, 2007 at 4:31 pm
Crap, I was going to buy a new condo if they were going to throw in a free Vespa. Guess I missed my chance…
4 jo // Nov 7, 2007 at 6:51 pm
What’s confused me is how Cosmopolitan has advertised the top three floors as penthouses.
Isn’t the top floor usually the penthouse? What makes the Cosmopolitan so special that the top three floors are considered the penthouses?
5 brettro // Nov 8, 2007 at 9:23 am
iirc cosmo added floors after construction began in response to Olive8’s height. Maybe something forced them to duplicate the penthouse floorplan on each ‘afterthought’ floor…. or maybe they just thought there would be enough demand for ‘penthouses’ that buyers wouldn’t care if the unit was on the top floor.
6 mhays // Nov 8, 2007 at 12:33 pm
They didn’t add floors. In fact that’s very unusual because it requires an expensive permitting delay, and the structure and services need to have been originally overdesigned to allow the additional loads.
Many buildings have extra-large units on multiple top floors. They just take some extra license and call them penthouses. It’s a marketing tactic.
7 Matthew // Nov 10, 2007 at 9:40 am
Ad in 2010:
Free condo with purchase of Mercedes Benz!
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