Escala Website Updates!!

Escala re-launched or added content to their websites recently. (To notify everyone they sent an email but linked one of the button images in the email to the wrong website and so they sent the email twice.)

The main Escala site is not surprisingly a Flash based site.

The benefits of a Flash based site are:

  • They make the designers of the site a lot of money
  • They feel very early 2000 when everyone discovered Flash
  • They do nothing for you in terms of search engine optimization, the cheapest form of marketing
  • The user experience is inconsistent from most every other user experience on the web forcing the user to learn how to use your site because it is so special
  • Doesn’t mean you have to spend time on web analytics and optimization

What I do like about their site is that the floor plan search is useful though lacking a search by price filter. Based on our experience with millions of people using Redfin we know lots of people like to filter on price.

As for their other site, Club Cielo, fortunately it is non-Flash based, does have some renderings, and features some very attractive people who do not look like they have ever lived in Seattle.

About Matt Goyer

I love condos, lofts, floating homes, new construction and mid-century moderns so much so that since starting this blog in 2006 I've written over 2,000 blog posts about them!

For years I resisted becoming a real estate agent preferring to be a marketing executive at Redfin but after leaving Redfin (after seven years!) I caved in the spring of 2014 and became a broker. So if you need help finding that "Urbnlivn-style" place or selling your home email me at matt@urbnlivn.com, I'd be happy to help you.

Prior to Urbnlivn and Redfin, I worked at Microsoft after graduating from the University of Waterloo with a Bachelor of Mathematics with a major in computer science.

You can also find me on Twitter, @MattGoyer, or LinkedIn.

  • jo

    i hate hate hate flash for navigating sites.

    especially when hitting the back button, expecting to goto the last visited page, then going to the very first page

    ugh

  • jo

    i hate hate hate flash for navigating sites.

    especially when hitting the back button, expecting to goto the last visited page, then going to the very first page

    ugh

  • nitsuj

    LOL@your Flash thoughts. I friggin hate ’em as well.

  • nitsuj

    LOL@your Flash thoughts. I friggin hate ’em as well.