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Condo Wins Prestigious Award, I Roll My Eyes

By June 24, 2009

1521 - Fifteen Twenty-One

Maybe I’m an outsider and don’t know just how important the Gold Nugget Awards are but when I got a press release from 1521 declaring their victory I rolled my eyes while the other bloggers lapped it up:

Opus Northwest, today announced that its Fifteen Twenty-One Second Avenue condominium development in downtown Seattle received two honors at the 47th annual Gold Nugget Awards. At the awards ceremony – the premier event at the Pacific Coast Builders Conference – Fifteen Twenty-One Second Avenue won the top award for “Outstanding Attached Project – High-Rise for Sale” and received an “award of merit” in the category of “Sustainable Residential Neighborhood – Attached Home.” Another Opus project, Canvas LA, won an award of merit for “Residential Community of the Year – Attached.”

Maybe it’s the name of the awards, maybe it’s the limited terrority they cover (Washington, Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Texas, Utah and Wyoming). But they just don’t sound compelling.

Could an industry insider clue us into the awards that we should pay attention to and the ones we should ignore?

Thank you kindly.

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