Redfin to Sell Ballard’s Solo Lofts


We have news on what will be the second condo to break ground during this new cycle. Solo Lofts, a 20-unit condo building coming to Ballard, launched a new website today and opened up their priority registration list. So go sign up if you’ve been waiting to get on it!

The other big news is that the developer, Canadian firm InHaus, is going with Redfin’s new premium marketing and listing service, Redfin Builder Services, to sell the project instead of the Seattle-area condo marketing firms.

“It is no secret that potential homebuyers begin their home search online. Only Redfin combines one of the most popular real estate websites and mobile applications with local real estate expertise,” said Dave deBruyn, principal, InHaus Development Ltd. “Listing our project with Redfin will reach the most target buyers, resulting in quick sales that will meet our goals for the project.”

Should the old guard of condo marketing firms be concerned that Insignia, the first project of this cycle, went with an inhouse team, and the second went with the technology powered brokerage, Redfin?

But back to Solo Lofts, InHaus and Redfin also released a few more details on the project for those looking to buy a loft in Ballard:

The boutique 20-unit Solo Lofts building was designed by Chris Pardo Design, an award winning Seattle firm known for their contemporary creations. The seven-story infill project is targeting a BuiltGreen 4-star rating, with a focus on high-efficiency design and healthy living. Construction is slated to begin in early 2014, at 2018 NW 57th St. in downtown Ballard.

Solo Lofts units will range from 500 to 1,200 square feet, with floor-to-ceiling windows and polished concrete floors. The ceilings are more than nine feet for regular units and 18 feet for two penthouse units. A shared rooftop green space will offer sweeping views for all tenants. Pre-sales are slated for January, 2014, with prices starting in the mid $200,000s.


Building Sustainability Sustainably-sourced construction materials
Low-maintenance metal cladding
Solar panels
Xerscape water conservation landscaping
HRV/ERV, heat recovery ventilation system
In-Suite Sustainability ENERGY STAR appliances, including laundry
Energy saving “smart wiring”
Intelligent thermostat
Ultra-efficient lighting
Premium Window Package
Formaldehyde-free cabinetry
Low-VOC paint and finish materials
High-efficiency on-demand hot water
Enhanced insulation
Modern beauty Exposed ductwork and over-height ceilings
LED under-cabinet task lighting
Contemporary European faucets and under-mount sinks
Ceramic tile floors and backsplashes, quartz countertops
Oversize mirrors
Contemporary dual-flush toilets
Technology & Convenience Pre-wired data cabling
Homeowner portal for mobile access and control from Conasys
Secure bike storage
Underground parking

Disclaimer: I work at Redfin in marketing.

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About Matt

Matt , Urbnlivn's publisher, has a love for lofts, floating homes and mid-century moderns.

For years Matt resisted becoming a real estate agent preferring to be an executive at Redfin but he recently caved in the spring of 2014 and became an agent. If you're interested in working with Matt, drop him a line at You can also find Matt on Twitter or skiing.

  • kellydeen

    The solo loft link is bad . . .

  • Warren Rodderick

    Looks great!

  • Kate Knight

    Hi Kelly, the link should be good now! Try it again, we’d love to hear what you think:

  • ninaf

    Great for redfin!

  • Peter K

    what a GOOD looking building ;-)