Condo marketers define our neighborhoods

It must be a slow news week if this is front page news for the PI, Naming sections of Seattle … again?

Ian Cohen’s advertising agency recently moved to Fifth Avenue — the heart of what condo marketers and breathless real estate blogs call “Midtown” Seattle.

Micro-neighborhood names have proliferated as residents colonize new parts of downtown and developers strive to set their projects apart.

There’s the “Park District” near Olympic Sculpture Park, South Lake Union’s “Gateway District” anchored by Whole Foods, and the “West Edge” campaign still trundling along after six years.

This really strikes a cord with me as we work on new neighborhood features for Redfin and we all argue about what the outline for Capitol Hill or Belltown should be. Everyone has a different opinion and no one agrees.

About Matt Goyer

I love condos, lofts, floating homes, new construction and mid-century moderns so much so that since starting this blog in 2006 I've written over 2,000 blog posts about them!

For years I resisted becoming a real estate agent preferring to be a marketing executive at Redfin but after leaving Redfin (after seven years!) I caved in the spring of 2014 and became a broker. So if you need help finding that "Urbnlivn-style" place or selling your home email me at, I'd be happy to help you.

Prior to Urbnlivn and Redfin, I worked at Microsoft after graduating from the University of Waterloo with a Bachelor of Mathematics with a major in computer science.

You can also find me on Twitter, @MattGoyer, or LinkedIn.