Buy a Townhouse, Get a Car!

If you buy a $420k townhouse on Beacon Hill at 1734 13th Ave S you get a brand new Fiat 500 (MSRP $16,000). Likely appropriately sized for the garage on these things :).

With houses selling fast I’m confused why this developer would offer a car with the purchase of a townhome. Why not just price the place appropriately? Everything we’ve seen priced right, sells. In fact, we haven’t seen a car promotion since 2010 when 1111 was giving away a Smart Car, back when we were in the doldrums of real estate sales. Or maybe this spring and summer’s real estate bubble has final burst.


About Matt

Matt , Urbnlivn's publisher, has a love for lofts, floating homes and mid-century moderns.

For years Matt resisted becoming a real estate agent preferring to be an executive at Redfin but he recently caved in the spring of 2014 and became an agent. If you're interested in working with Matt, drop him a line at You can also find Matt on Twitter or skiing.

  • Peter K

    yah seriously…why not just price them at $399,900 and move on…

  • kellydeen

    Fiat contacted the developer, Joe Parr, about a joint promotion. Fiat provided the car to “stage” the petite garage. As for why the developer/Fiat would do this? The free press can’t hurt sales of the homes and 500’s. And, the units are very unique and worth a look!

  • mattgoyer

    Thanks for letting us know! And I guess we fell for the free press thing :).