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Trace Lofts reduces prices

By February 22, 2008

Trace Lofts

Last time I talked to Ted, Trace developer, about pricing he was adamant that he was in this for the long haul and that they would not ever lower prices. Imagine my surprise today when they dropped prices on #408 from $495,000 to $475,000 and #509 also from $495,000 to $475,000.

Now I’m not a real estate agent, something Trace’s real estate team reminded me several times when taking them to task over their initial pricing but were I the agent for Trace before lowering prices I would:


  • Include 6 more photos so they reach the NWMLS max of 15. Why not include a few pictures of the view on a sunny day and a view photo at night?
  • Stage the unit. It’s much cheaper to stage the unit for a year then drop the price $20,000.


  • Put the interior square footage in the MLS. Yes, they may be afraid of users seeing the $/square foot but by not including a square footage they are being left out of a lot of online searches
  • Update the photos to include actual photos of the unit and the view
  • Stage the unit. It’s much cheaper to stage the unit for a year then drop the price $20,000.

In other Trace news…

Someone pulled the firm alarm in the under construction Trace North last night around 4 AM and it set the alarm in Trace Lofts off for half an hour. Thanks!

That $300,000 unit on the fifth floor (#504) was apparently sold and is now for rent.

BTW, where’s my price guarantee?

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