Luma to Use Virtual Reality to Sell Condos
Luma, a 24-story condo building coming to First Hill will be trying to use Virtual Reality to sell their condos according to local tech blog Geekwire, Beyond video games: How virtual reality is transforming real estate:
Another project that will use virtual reality is LUMA, a 24-story condo building slated for Seattle’s First Hill neighborhood. The virtual reality experience, also using an Oculus headset, will be available to prospective condo buyers in the LUMA sales center when it opens in April.
Of course, the cost of a creating virtual reality experience is higher than making a series of renderings. But real estate marketers say it’s possible to fit virtual reality projects within an existing marketing budget by reallocating funds from other areas — skipping old-fashioned scale models, for example.
Virtual reality “allows the prospective buyer to understand more fully what the finished product is ultimately going to look like,” said Stephen Fina of Red Propeller, the real estate sales and marketing company working with developer Lowe Enterprises on the LUMA project. “It’s very hard for people to understand that from 2D plans or even off from renderings that are well-executed. We like people to be able to move around in the space and experience the space they will ultimately live in.”
Sounds intriguing. I’d love to try and it and see if it is any good or if it is just another sales gimic.
