How Much Do These Sales Galleries Cost Anyway?
We have four sales centers open right now between Seattle and Bellevue. Piecing together a recent PSBJ article with what we’ve heard, here’s a look at what the sales galleries cost:
| Cost | # of units | Cost per unit | |
| Avenue Bellevue | $4-5m | 98 | $40-51,000 |
| Emerald | ? | 266 | ? |
| First Light | $3m | 459 | $6,535 |
| Spire | $1.5m | 352 | $4,200 |
What are they spending all that money on?
- One or two bedroom units, completely built out (Avenue, Emerald and Spire)
- Large touch screens (All of them)
- Scale model of the building that lights up (Emerald)
- Virtual reality (First Light)
- Art gallery (First Light)
- Photorealistic imagery (all of them)
- Curated scents (Emerald, read more)
Note: it is unclear if those costs include the cost of the real estate for the sales gallery, staffing, etc.
